Category: Blog

ALL-NEW, 3RD GENERATION OF BMW’S COMPACT SPORTS ACTIVITY VEHICLE. EXTERIOR DESIGN WITH TRUE BMW X-VEHICLE DESIGN ELEMENTS AND PREMIUM CHARACTER. MODERN, TECH-FOCUSED INTERIOR FEATURING THE NEW B...Read More

KICK-OFF ON 24 FEBRUARY WITH FILM ABOUT BMW M HUDDLE YEAR-LONG CAMPAIGN IN FOUR CHAPTERS ANNIVERSARY YEAR HERALDS TRANSFORMATION OF THE BRAND: NEW PERFORMANCE, ELECTRIFICATION AND EXPRESSIVE LUXUR...Read More

Take control of your BMW virtually anywhere with the BMW Connected App. Whether you want to lock your vehicle, link your calendar and destinations, or schedule a service appointment, this intuitiv...Read More

A vision is turning into reality, as the BMW Vision iNEXT becomes the BMW iX. With a year still to go  before its market launch at the end of 2021, the BMW Group is providing a first look ahead t...Read More

The standard-bearers for racing-car exhilaration in everyday driving are primed for action in new-generation form. 35 years after the first BMW M3 took to the stage, BMW M GmbH is presenting the l...Read More

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When the limited-edition, hardcore BMW M4 CS launched two years ago, there was a glaring omission. Despite its focus on enthusiast buyers, it wasn't available with a manual. Now, the M2 CS is her...Read More

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Munich. The BMW Group is consistently driving its electrification strategy forward and presents a further plug-in hybrid model for an especially popular and dynamically growing vehicle category. ...Read More

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BMW has a long and strong design tradition, but it's also not afraid to push the walls of the styling box it's in—sometimes to a fault. The latest example of the company's styling overzealousnes...Read More

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The digital BMW ecosystem: early insights into myBMW. The BMW Group #NEXTGen event provided exclusive background information on what the future holds for the myBMW digital ecosystem. All BMW Group...Read More