Category Archives: Events

BMW confirms Partnership with Mission Impossible Franchise.

Posted: Apr 30, 2015

Source: BMW Group PressClub Canada

BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures’ legendary action film franchise, “Mission: Impossible – Rogue Nation”, in theaters from July 31. This is the second time BMW has “accepted the mission” to lend its superior technological support to the film’s production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of “Mission: Impossible – Ghost Protocol”.

The film’s official trailer, released worldwide yesterday, offers fans a first glimpse of the high-adrenaline action that only Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team can deliver – including spectacular driving scenes where the new BMW M3 is put through its paces. The fifth generation M3 sports car the perfect choice to perform precision driving sequences while the BMW Motorrad S 1000 RR, which is also seen in the film trailer released yesterday, represents the ultimate performance on two wheels.

BMW ConnectedDrive, which offers uniquely intelligent connectivity between driver, car and environment, was always on hand for the IMF team as they traveled around the globe.

“We are delighted to again be a part of one of the most exciting action film franchises in movie history,” said Ian Robertson, Member of the Board of Management for BMW AG, responsible for Sales and Marketing BMW. “Dynamic performance and BMW ConnectedDrive make our BMW models the perfect cars for Ethan Hunt and his team, who use the vehicles’ ground-breaking functions and cutting-edge technology to make sure the good guys come out on top. The BMW M3 combines motorsport DNA with everyday practicality in an emotionally powerful concept quite unlike any other car.”

“Mission: Impossible – Rogue Nation” reunites Tom Cruise with “Mission: Impossible – Ghost Protocol,” stars Jeremy Renner, Simon Pegg and Ving Rhames. The film also stars Alec Baldwin, Rebecca Ferguson and Sean Harris.

Paramount Pictures and Skydance Productions present a Tom Cruise / Bad Robot production. The film is directed by Christopher McQuarrie and produced by Tom Cruise, J.J. Abrams and Bryan Burk. The executive producers are David Ellison, Dana Goldberg and Don Granger of Skydance Productions and Jake Myers. Drew Pearce, Christopher McQuarrie, Will Staples, Laeta Kalogridis & Patrick Lussier and Dylan Kussman wrote the screenplay, based on the television series created by Bruce Geller.

Watch The Official Trailer:


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Take your vehicle to the races! Test your BMW’s limits on a track for an exhilarating day of rubber burning and racer driving. Our skilled driving coaches will be providing in-car instruction throughout the day to ensure your safety and control. Brace yourself for the ultimate adrenaline experience!



Tuesday May 24th, 2016 @ Canadian Tire Motorsport Park GP Track
Monday July 25th, 2016 @ Canadian Tire Motorsport Park GP Track
Tuesday September 20th, 2016 @ Canadian Tire Motorsport Park GP Track


Cost for single event is $550 + HST
Cost for two events is $1050 + HST
Cost for three events is $1500 + HST

(Gift Certificates are also available!)

To register: Email for registration/payment information.

Learn to drive your own BMW in a safe & controlled environment with our experienced driving coaches.

Posted: Sep 4, 2014

Sieya Motorsport is partnering with DriveTeq again for 2014.  Our partnership has been successful in training Novice and Intermediate drivers at Canadian Tire Motorsport Park (CTMP/Mosport).  The training includes classroom sessions introducing the fundamentals of high performance driving, car control skill training exercises, in-car on-track coaching and limited passing zones.  Advanced drivers will share the track with other competent and like-minded drivers under open passing with a signal rules.  Lots of track time.

To RESERVE your day(s), simply emailyour name, phone number, experience, and dates reserved to  Please note the early payment incentives being provided below.  Payment by interac e-transfer preferred and cheques made payable to “Sieya Motorsport” accepted in advance.  Pay now and specify the number days you wish to attend.  You can decide on specific dates as the season starts.  Fees are listed on a per/day basis.

Sieya/DriveTeq dates are:

  • Tuesday September 23rd, 2014
  • Thursday October 9th, 2014

Sieya/DriveTeq Incentive Pricing – All Run Groups

  • NEW DDT Regular Driver  Cost – $350 + HST ($395.50) – payment rec’d no later than start of the event
  • Regular Driver Cost – $650 + HST ($734.50) – payment  rec’d not later than start of the event

Looking forward to seeing you at the track!

BMW Group Technology Office and GoPro Create First Automotive Sports Camera Integration

Posted: Jun 25, 2014

Woodcliff Lake, NJ – June 12, 2014 11:30AM EDT / 8:30AM PDT . . . The BMW Group Technology Office and GoPro have announced the first-ever, mass-produced integration of a GoPro camera with an automobile’s on board infotainment system. In BMW Group vehicles equipped with the BMW Apps or MINI Connected option, a GoPro camera may now be configured and controlled using BMW’s state-of-the-art iDrive controller and high-resolution screen. Starting in July 2014, the integration will be functional on all model year 2012 and later BMW Group vehicles equipped with the BMW Apps or MINI Connected option, when used with a Wi-Fi-equipped GoPro camera. The updated GoPro App is now available for free in the iTunes Store (

“Working with GoPro to design this integration was remarkable,” said Phil Johnston, Head of BMW Group AppCenter USA. “’Creative’ and ‘insightful’ just begin to describe the experience. GoPro is a natural fit for BMW enthusiast drivers. The power and flexibility of the BMW Group App Integration Platform coupled with GoPro’s advanced camera technology brings new, safe, and engaging experiences to the enthusiasts that were previously not possible. When the camera is connected to the car, it allows GoPro’s app to present context-appropriate presets that allow the enthusiast to capture the perfect shot.”

“GoPro has deep roots in motorsports and is passionate about enabling drivers to capture their road or track experience,” said Adam Silver, GoPro Director of Strategic Product Opportunities. “The GoPro and BMW collaboration sets a new standard in the category and is an important first step in a partnership designed to deliver next-level integration between camera and car.”

This groundbreaking integration is designed specifically to reduce driver distraction and enhance the capabilities for which “The Ultimate Driving Machine®” and GoPro, one of the world’s most versatile cameras, are famous. In addition to aiming the camera using BMW’s large central screen, users may quickly choose between six pre-set camera modes: Leisure Drive Facing Out, Night Driving, Sport Drive Facing Out, Drive Camera Facing In, Winding Road Time-lapse, and Straight Road Time-lapse. The camera’s RECORD function may be started and stopped by the driver at will, and vital camera status indicators are displayed, including recording elapsed time, battery life, and Wi-Fi signal strength. The user may also toggle the camera’s SLEEP mode to prolong battery life between shots.

How it works.

First, the user’s BMW or MINI vehicle must be equipped with the BMW Apps or MINI Connected option, respectively. Next, the user’s Wi-Fi-equipped GoPro camera (HERO3+ and later) communicates with the GoPro App installed on the driver’s iPhone 4 or later, which must be connected to the vehicle either through the iPhone USB cable or the BMW Accessory snap-in adaptor for iPhone. The driver will access the App through the BMW ConnectedDrive or MINI Connected menu, which is displayed on the large, trans-reflective central screen (up to 10.2 inches, depending on model).

The BMW Group Technology Office and GoPro designed the on-board operating menu to streamline the camera’s operation and take full advantage of the integrated environment. Menu choices appear to the left of the screen, and the camera’s actual field of view is displayed in near real-time while the vehicle is stationary.

About GoPro

GoPro’s versatile cameras and accessories enable people to self-capture immersive and engaging footage of themselves enjoying their favorite activities. From extreme to mainstream, GoPro’s HERO® line of wearable and gear-mountable capture devices are transforming the way consumers, professional athletes, and video production professionals capture, manage and share meaningful photo and video content. Based in San Mateo, California, GoPro’s products are sold through more than 25,000 stores in over 100 countries worldwide and direct via GoPro branded content is shared and enjoyed by millions of people on popular media channels such as Instagram, Facebook, Twitter, Vimeo and YouTube.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

The BMW Group

The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

Compete with the best to win $25,000

Posted: Jun 3, 2014

Communitech and BMW Grand River have partnered to bring you the first annual Ultimate Technology Prize pitch competition. Startups with the best ideas will compete for a grand prize of $25,000. To be eligible to enter, startups should have an existing product in market with customers, or be beta-testing a product with users.

Think you have what it takes? Show us your stuff. Applications being accepted until midnight, June 8, 2014.

Questions? Contact Matt Davidson.

The Ultimate Technology Prize Competition

Thursday, June 19, 2014 | 6:30pm – 8:30pm
BMW Grand River, 1800 Victoria St. North Kitchener, ON

Grand prize of $25,000

2nd prize of $2,000

3rd prize of $1,000

In conjunction with COMMUNITECH, The Ultimate Technology Prize Competition was created in support of giving back towards the Kitchener/Waterloo community.

As the presenting sponsor for this event, BMW Grand River is constantly finding ways to invest in the community and help make it grow and prosper. The Grand Prize winner for this event will win $25,000 with 2nd place receiving $2,000 and 3rd place receiving $1,000!

RSVP for the event by emailing Katie Quinn at

BMW M3 Sedan

Posted: Mar 4, 2014

While not the main attraction at the BMW stand in Geneva, the 2014 BMW M3 Sedan still captures the attention of passing-by visitors. The F80 M3 Sedan goes on sale this summer along with the M4 Coupe and brings a full refresh to the current M lineup.


The display model sports the Yas Marina Blue paint job which is also available for the M4 Coupe. The M3 Sedan and M4 Coupe can be ordered in Alpine White, Sakhir Orange, Black Sapphire, Silverstone, Mineral White, Mineral Grey, Austin Yellow and Yas Marina.


While the M4 stands out with its sleek design and highly attractive roofline, the F80 M3 is shaping up to be one of the best looking and balanced-designs in the current BMW lineup. While the previous E90 M3 sold in less quantities than the E92 M3 Coupe, this time around, the odds might be in sedan’s favor. The F80 M3 stands out with its rear-end and the purposeful rear wheel arches.


Since it starts on a smaller track (the F30), the F80 M3 has a width of 1877 mm versus 1870 mm for the M4, and furthermore, the rear-end features a wider bodykit to bring it to the same dimensions as the M4.


The F80 2015 BMW M3 Sedan will cost $62,000 and 2015 BMW M4 has a base price $64,200. Destination and handling is $925. The European Delivery price for the M3 sedan is $57,710 and M4 starts at $59,755.


The new engine in the M3 and M4 (S55 3.0 liter turbo) sees a slight power upgrade over the previous V8 to approximately 430 hp, while peak torque has been increased by well over 30 per cent to substantially more than 500 Newton meters, and is maintained over a very wide rev band. The new powerplant also boasts excellent fuel consumption, with an improvement of more than 25 per cent over the previous model’s figures, while emissions are already EU6-compliant.